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Artificial Inteligence

Objectives

The aim of this initiative is to discuss application possibilities for systems with artificial intelligence (AI) which – building on big data analyses – use algorithms to optimise, automate and to avoid errors. The aim is to test this AI with regard to marketing, sales, service, logistics and management control in a three-stage distribution channel for the electrical sector.

Possible areas of application are, for example, the offering of much more individual, more optimally adapted solutions and offers for electrical professionals and their customers, which, thanks to AI, is preceded by a substantially better understanding, the implementation of a recommendation system and the use of chatbots for customer contact, the creation of forecasts in all company divisions, and also warehousing and logistics optimisation.