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Augmented/Virtual Reality


The objectives of this initiative are to develop utilisation concepts for the virtual intermediate layer generated through the application of smart glasses and applications in the field of augmented reality (AR) or virtual reality (VR). Today. specialised service providers already offer solutions and optimisation potentials for sales and logistics, right up to service.

Possible fields which have to be inspected within the scope of the initiative for use in the three-stage distribution channels in the electrical branch are for example digital assistants for employees who have contact with customers or during the installation, maintenance and repair of high-quality electric products, AT applications in intralogistics (e.g. “Pick-by-Vision”) and the enrichment of product data with virtual content for marketing purposes.