The focus of this initiative has been placed on the further development of existing master data and the provision of more comprehensive master data for current and future applications in the areas of big data, artificial intelligence and augmented/virtual/mixed reality. Here, questions are investigated regarding methods for creating and providing multimedia data such as 3D-images, videos, assembly, programming and operating instructions etc.
As a result, it is possible to ensure that all forms of omnichannel trade are supplied with the necessary product data today and in the future, and that the required resources are optimised for database maintenance and quality management. A further specific application concept which should be investigated and discussed is the provision of additional views, data, services and recommendations on various digital channels and devices for the customers of the electrical wholesale trade (EWT). Likewise, generating and developing these recommendations are part of this forum.